Wen is the Managing Director of Tuscany Impact Solutions, working at the intersection of commercial strategy and social impact. She partners with not-for-profits, social enterprises, and corporates to turn purpose into sustainable revenue through practical, market-driven approaches. With over a decade of experience across the sector, including executive-level experience within Social Traders, Wen has worked directly with many organisations to build trading models, navigate certification, and access procurement opportunities. Her work focuses on translating strategy into execution, helping organisations move from intent to income by leveraging their existing assets, capabilities, and market position. She is known for her direct, commercially grounded approach and her ability to cut through theory to deliver clear, actionable pathways that drive both financial sustainability and measurable impact.